To reduce TTFB: (1) deploy a CDN (Cloudflare/Fastly) — edge caching for static assets; (2) enable server-level cache (Redis/Memcached for DB queries); (3) optimise slow SQL queries via EXPLAIN; (4) enable HTTP/2 and TLS 1.3. Target TTFB — < 200 ms.
Page load speed directly impacts conversion, SEO rankings, and user satisfaction. Google uses Core Web Vitals as a ranking factor. Every extra second of load time cancost up to 7% in conversions.
Google Lighthouse-based analysis: Performance, Accessibility, Best Practices, SEO.
LCP (rendering), FID (interactivity), CLS (visual stability) — key Google metrics.
Breakdown by type: HTML, CSS, JavaScript, images, fonts. Size, request count, blocking resources.
Specific recommendations with savings estimates: image compression, caching, minification, etc.
Core Web Vitals for rankings
performance optimization
speed = conversions
performance regression
async/defer block rendering. Move to end or add attribute.Cache-Control, the browser reloads CSS/JS on every visit.loading="lazy" for images below the fold.brotli on;Cache-Control: max-age=31536000, immutable. HTML: max-age=0, s-maxage=60.<link rel="preload"> for fonts and CSS. Reduces LCP by 200-500ms.Speed check history, competitor comparison and PageSpeed monitoring.
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