Hotjar Alternatives
Hotjar (hotjar.com, Contentsquare since 2021) — a popular heatmap + session recording + feedback polls tool since 2014. Free tier is limited (35 sessions/day), paid from €32/mo. Alternatives: Microsoft Clarity (free + unlimited), Fullstory, Yandex Metrika (RU default with heatmaps), Enterno.io RUM (no recordings but CWV + page speed).
Below: competitor overview, feature comparison, when Enterno.io wins, FAQ.
About the Competitor
Hotjar founded by David Darmanin in Malta, 2014. Acquired by Contentsquare in 2021 for $400M. 900k+ sites. Free tier: 35 daily sessions, 3 surveys. Business: €32-€400/mo by volume. Tracking script ~40 KB.
Enterno.io vs Competitor — Feature Comparison
| Feature | Enterno.io | Competitor |
|---|---|---|
| Heatmaps (click, scroll) | ❌ | ✅ |
| Session recordings | ❌ | ✅ |
| Surveys / polls | ❌ | ✅ |
| Core Web Vitals tracking | ✅ | ⚠️ Pro |
| Uptime monitoring | ✅ | ❌ |
| RU servers (data residency) | ✅ | ❌ |
| Free tier | ✅ CWV+uptime free | 35 sessions/day |
| Price | ₽490/mo Pro | €32-€400/mo |
When to Pick Enterno.io
- You need heatmaps + qualitative feedback — Hotjar / Microsoft Clarity
- Microsoft Clarity — free forever, unlimited sessions (data lives with Microsoft)
- Performance metrics + uptime in one — Enterno
- RU data / compliance — Yandex Metrika default or Enterno
Learn more
Frequently Asked Questions
Hotjar vs Microsoft Clarity?
Clarity is fully free, unlimited sessions. Hotjar has a more polished UI + surveys + better filtering. Solo — Clarity wins.
How to use for CRO?
Heatmaps show where users click/scroll. Recordings — how exactly they interact. Combine with A/B testing (Google Optimize deprecated, VWO/Optimizely).
GDPR compliance?
Hotjar has consent integration. Automatic PII masking on password fields. Explicit consent required before tracking.
For CWV monitoring?
Hotjar added CWV tracking in 2023 (Pro only). Enterno RUM gives CWV + uptime + error rate — more comprehensive.